In the pantheon of reality TV kiss-offs—"You're fired," "auf Wiedersehen," "Pack your knives and go"—this new series has the best one by far: "Security!" They don't mess around at Bad Boy Entertainment, where 13 contestants vie for a job as personal assistant to head honcho Sean "Diddy" Combs. It plays like a younger, cooler spin on The Apprentice, with Diddy dispensing his business maxims ("You better be able to make a way out of no way") and the wannabe assistants undergoing challenges like completing a list of 50 menial tasks (Detail Diddy's car! Pick up his dry cleaning!) in 24 hours. The fact that many of the mogul's former assistants are now helping to run his various enterprises—including Capricorn, the fiercely don't-mess-with-me exec who serves as Diddy's mouthpiece on the show—actually offers a meaningful incentive for powering through all that grunt work.