Do real men read poems? On AMC's Mad Men they do, and it may be catching.
It was creator Matthew Weiner's idea to have his star reading Frank O'Hara's '57 collection Meditations in an Emergency in the second-season premiere of Mad Men, the acclaimed series about a 1960s ad agency. "O'Hara's life is tied in with this period in New York," Weiner says, "and the last four stanzas of the poem 'Mayakovsky' were exactly what I had been trying to say the entire episode." Someone was listening: After the episode aired, Meditations reportedly shot from 15,565 to 159 on Amazon.
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