Picks and Pans Review: The Poetry of Mad Men
It was creator Matthew Weiner's idea to have his star reading Frank O'Hara's '57 collection Meditations in an Emergency in the second-season premiere of Mad Men, the acclaimed series about a 1960s ad agency. "O'Hara's life is tied in with this period in New York," Weiner says, "and the last four stanzas of the poem 'Mayakovsky' were exactly what I had been trying to say the entire episode." Someone was listening: After the episode aired, Meditations reportedly shot from 15,565 to 159 on Amazon.
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