'King Of Voiceovers' Don LaFontaine Dies

'King Of Voiceovers' Don LaFontaine Dies
Don LaFontaine
Dan Tuffs/Getty

09/02/2008 AT 11:35 AM EDT

Don LaFontaine, a voiceover artist known to many as "King of Voiceovers," died Monday in Los Angeles. He was 68.

A 25-year veteran of the industry, LaFontaine was the preeminent voice of movie trailers, and also voiced popular shows like Entertainment Tonight, the Insider and hundreds of spots for radio and television. His other work included commercials for McDonalds, Budweiser and voiceover work for all the major television networks. According to reports, he worked on nearly 5,000 films – and was the in-show announcer for the Screen Actors Guild and Academy Awards.

LaFontaine's agent confirms to Entertainment Tonight that he passed away from Pneumothorax, the presence of air or gas in the pleural cavity which house the lungs. The official cause of death has not been released.

Most recently, LaFontaine stepped into the spotlight, parodying himself in a series of television commercials for Geico.

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