Sarah Palin

The Veep Next Door

UPDATED 09/29/2008 at 01:00 AM EDT Originally published 09/29/2008 at 01:00 AM EDT

Move over, Charlize. There's a new trendsetter in town, and she's causing a run on rimless glasses, peep-toe pumps and requests for sexy secretary-like updos across the country. Sarah Palin's accessible style is moving product in a way not seen since, well, a certain black-and-white dress sold out earlier this year. But don't call her a Beltway Carrie Bradshaw: Palin would rather "play down her looks," says her hairstylist, "because she wants people to hear what she has to say."

THE GLASSES
The demand for Kazuo Kawasaki frames (starting at $375) has been "overwhelming" and "mostly from the middle states," according to the line's manufacturer.

THE CLOTHES
She favors separates rather than monochromatic suits; she is reportedly an Escada fan.

THE SHOES
She likes affordable lines such as Franco Sarto and Naughty Monkey.

FRANCO SARTO
Chili peep-toe pumps, $78; shoes.com

Her Changing Styles

1988
1992
MID -'90s
2007
2008

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