09/29/2008 at 01:00 AM EDT
Move over, Charlize. There's a new trendsetter in town, and she's causing a run on rimless glasses, peep-toe pumps and requests for sexy secretary-like updos across the country. Sarah Palin's accessible style is moving product in a way not seen since, well, a certain black-and-white dress sold out earlier this year. But don't call her a Beltway Carrie Bradshaw: Palin would rather "play down her looks," says her hairstylist, "because she wants people to hear what she has to say."
The demand for Kazuo Kawasaki frames (starting at $375) has been "overwhelming" and "mostly from the middle states," according to the line's manufacturer.
She favors separates rather than monochromatic suits; she is reportedly an Escada fan.
She likes affordable lines such as Franco Sarto and Naughty Monkey.
Chili peep-toe pumps, $78; shoes.com
Her Changing Styles