updated 09/15/2008 AT 01:00 AM EDT
•originally published 09/15/2008 AT 01:00 AM EDT
SANTA MONICA, CALIF.
Jenny Belushi, wife of actor Jim Belushi, doesn't want kids to grow up too fast—at least not in the fashion department. "A lot of stores have great clothes, but they are a little too adult for my taste," says Jenny, who is raising Jamison, 9, and Jared, 6, with Jim. Her answer? Poppy Store, which she opened in February with partner Heather Whitney and stocked with kids' classics. "I love age-appropriate clothing that has a pretty, clean look," says Jenny. She's not the only one: Reese Witherspoon and Cindy Crawford are repeat customers.
Check it out: poppystores.com
Roberta Roller Rabbit kurta in orange elephant print, $50.
Canvas Tretorns in fairway green and white, $44.
TIONNE "T-BOZ" WATKINS
Tionne "T-Boz" Watkins has always loved dressing daughter Chase, now 7, in trendy clothes. (Dad is Watkins' ex, rapper Mack 10.) But in 2002 the former TLC singer received a shocking clothing bill from her daughter's personal shopper—for $78,000. "It was bad," says Watkins, who is working on a solo album. "I was like, 'I need to open up a store.'" Watkins and Chase's shopper Tara Rowntree then launched Chase's Closet. The cozy space, which is currently closed for renovations until mid-September, is packed with "punk glam" clothes they all love. "Everything I ordered for Chase as a child," says Watkins, "I also ordered for the store."
Check it out: chasescloset.com
From the Chase's Closet collection: Necklace T-shirt, $29, and Obama Is My Homeboy T-shirt, $23.
Me-In-Mind pink skull booties, $29.50.
Shoshanna plaid one-piece, $66. (Tobey Maguire's daughter Ruby has one.)
SOLEIL MOON FRYE
THE LITTLE SEED
For eco-conscious families, Soleil Moon Frye's hip boutique the Little Seed is the place to go green. "People can trust that the products are good for their kids and the planet," says the actress, who owns the shop with a partner. Still, the mother of two daughters with husband Jason Goldberg finds wiggle room. "Right now Poet is obsessed with princesses. So we have princess stuff and all the nontoxic eco toys! It's about finding balance."
Check it out: thelittleseed.com
The Lulu Sunsuit by kit+lili, $42.
Heather Shaw Basketmaker willow baby rattle, $22 each.
For more star stores visit celebritybabyblog.com/shoppingguide