Rachel Zoe, the stylist who shaped the red-carpet images of Nicole Richie and Lindsay Lohan, doesn't look like a wallflower—not with that Pam Anderson hair, the fab sunglasses and the strikingly purposeful set of her mouth. And yet, apart from a few moments shopping for vintage accessories, the best scenes in the debut of her reality show are tussles between her grim underling, Taylor, and a new hire named Brad. Taylor thinks Brad talks too much. Brad thinks Taylor, instead of training him, lets him screw up and then loses her temper. This is not the way to extend your brand, Ms. Zoe. The Real Housewives of New York City were all over the map as fashionistas, but they never gave pride of place to the help.