• In Kenneth Cole's Awearness, stars share the ways they're making a difference in the world—and you can too.
"After years of reckless behavior and drug addiction, I felt a huge responsibility" —Elton John, founder of the Elton John AIDS Foundation
"The best use of my celebrity is to bring focus to an issue that needs it" —Jamie Lee Curtis, children's health advocate
"[Homelessness] isn't a disease. It's something we—the collective we—can really take hold of and make a difference" —Jon Bon Jovi, Philadelphia Soul Foundation founder
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