Lose Weight Just by Changing Your Plate!
BIGGER ISN'T BETTER
"America has been suffering from a severe case of gigantism," writes Bogusky. To make his point, he chronicles the explosion of over-sized beverages that have popped up since the late '80s (as seen at right). Over the years, "the large became the medium and the medium became the small and the small became the child's cup," Bogusky continues. To stop this cycle of disingenuous labeling, Bogusky suggests killing the concept of, say, a "venti" coffee; instead, "name a drink after the number of ounces."
HOW WE MEASURE UP
As Bogusky points out in The 9-Inch "Diet," food portions in the U.S. are typically at least 25 percent larger than those in Europe.
[This article contains a table. Please see hardcopy of magazine or PDF.]
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