Picks and Pans Review: The Celebrity Apprentice

updated 03/09/2009 AT 01:00 AM EDT

originally published 03/09/2009 AT 01:00 AM EDT

NBC, March 1, 9 p.m. ET |

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Even if Donald Trump's casinos have hit a rough patch, cheap TV formats can be a resilient investment during a downturn. The second season of his Apprentice-with-stars has one major plus going in: no Omarosa. On the other hand, it's hard to imagine how eagerly viewers will root for Claudia Jordan, a briefcase model on Deal or No Deal. At least there's Joan Rivers—bullheaded and shrewd, both in business and in comedy. Consider her the show's stimulus package.

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