Justin Timberlake To Launch a New Tequila

03/18/2009 at 06:50 PM EDT

Justin Timberlake To Launch a New Tequila
Justin Timberlake and his new tequila
Dimitrios Kambouris/WireImage
Justin Timberlake has something new to toast: The singer and budding businessman is launching a new brand of tequila named 901.

In development for more than two years, the liquor will hit store shelves in early May in New York, Los Angeles, Las Vegas and St. Louis.

The reason behind the numeric name? “901 is that time of night when your evening is ending, but your night is just beginning. It is also a subtle nod to his hometown,” says the singer's spokesperson, referring to the area code for Memphis, where Timberlake grew up.

The new venture is the latest addition to Timberlake’s growing business portfolio, which includes the fashion line William Rast and the music label Tennman.

Your Reaction

Follow Us

On Newsstands Now

Robin Roberts: How Loved Saved Me
  • Robin Roberts: How Loved Saved Me
  • Emma and Andrew: All About Hollywood's Cutest Couple
  • Prince George! More Yummy Photos

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine

Advertisement

From Our Partners

Watch It

Editors' Picks

From Our Partners



Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters