04/24/2009 AT 06:00 PM EDT
Meet Brüno, the latest crazy creation of Sacha Baron Cohen, who puts his best cheeks forward in this poster for his new movie.
Playing a flamboyantly gay Austrian fashionista in a film so outrageous it was initially slapped with an NC-17 rating, Cohen takes on the world of haute couture in Brüno, his follow-up to Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. The mockumentary opens July 10. – Mike Fleeman