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Oprah Helps Fuel Chicken Run

By Stephen M. Silverman

Thursday May 07, 2009 07:00 AM EDT

Oprah Winfrey

Chris Pizzello/AP

Cluck, cluck. Customers found themselves out of luck after showing up for free meals at a New York City KFC – part of a promotion touted by none other than Oprah Winfrey. Feathers were definitely ruffled when the fast-food chain ran out of its new grilled chicken, but reactions never got as hard-boiled as rumored.

"Some customers were upset because they couldn't get their chicken, but there was no riot," KFC spokesperson Laurie Schalow assured the Associated Press after reports of a scuffle surfaced on the Web.

Coupons for the special offer were made available on Oprah.com for 24 hours beginning Tuesday after Winfrey announced the deal on her show. Each downloadable coupon is good for two pieces of grilled chicken, two sides and a biscuit.

Schalow said the grilled chicken, healthier than fried chicken, has been a huge success, and the combination of the sagging economy and the worth of Winfrey's word created a "perfect storm." The Manhattan outlet ran out of chicken but will be restocked – and will honor the coupons, Schalow promises.