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Kim Kardashian Plans to Executive Produce New Reality Show

08/27/2009 at 03:10 PM EDT

Kim Kardashian Plans to Executive Produce New Reality Show
Jonathan Cheban, Kim Kardashian and Simon Huck
Courtesy of Kim Kardashian
Kim Kardashian is creating and executive producing a new untitled reality TV show about public relations, she tells PEOPLE.

The proposed series follows Kardashian's pals, PR gurus Jonathan Cheban and Simon Huck of the bicoastal agency Command Public Relations. A pilot for the show, which has been viewed by PEOPLE, has been shot and an undisclosed cable network is eyeing the series for a 2010 debut.

The show is being produced by Bunim-Murray Productions whose credits include Keeping Up with the Kardashians, Kourtney & Khloe Take Miami, Living Lohan and The Simple Life.

Kardashian, 28, says going behind the camera, "is the next step in my career. I've always wanted to get into producing. After my reality TV show is done, the next step is producing. I definitely see myself in the producing chair."

She says her on-camera experience has prepped her well for the role of producer. "I've definitely seen the ins and outs of reality TV. I definitely love reality TV shows. It's something I'm passionate about."

Kardashian says of the possible series, which will be comprised of 30-minute episodes, "It'll show all the ins-and-outs or PR. It's going to be really fun. It'll show how there's lots of drama and crisis in the PR world."

While Kardashian will only make rare appearances on the show, her celeb pals will make cameos. "Every week we'll have a different celebrity and a different crisis and drama," she says. "The great thing about Jonathan and Simon is that they focus on corporate PR and building brands; they don’t represent any individuals, so they see the bigger picture. They see how to make a celebrity into a brand. I've seen so many things go so close to going wrong, and then they fix everything."

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