Good Deeds

David Arquette Helps Feed America

09/01/2009 at 06:00 PM EDT

David Arquette Helps Feed America
David Arquette and Courteney Cox Arquette
Matt Sayles/AP
David Arquette is happily giving a new meaning to the phrase, "Let them eat cake." On Monday, the actor donned a chef's coat and spent the afternoon doling out cheesecake for his favorite charity, Feeding America.

Arquette paid a special visit to the sets of ABC's Cougar Town and Scrubs to help launch the organization's "Drive Out Hunger" campaign. The 37-year-old eagerly manned his station, accepting canned food donations from the cast members of both shows, while rewarding them with massive slices of The Cheesecake Factory's decadent Red Velvet Cheesecake.

"It's sort of my philosophy, 'Whatever you can do, you do,' "Arquette told PEOPLE. "It's all about just being a good person."

For the past year, Arquette has taken a hands-on approach in the effort to stamp out hunger in America, volunteering twice a week at Los Angeles-area food pantries.

"It's amazing when you see the people face-to-face," he says. "You see a kid in a stroller, and you give his family a bag of food, and the kid just reaches in and pulls out a piece of bread and just starts eating it. You can tell right away that this is a serious situation."

As humble as he may try to be, Arquette could not escape the praise of his biggest fan – his wife, Cougar Town star Courteney Cox Arquette.

"It's been pretty amazing," Cox says of her husband's involvement, "He's been doing this for a year, but it's one of those things where, when David decided to be a part of Feeding America, he went full force and it never waned. He'll do anything to get people to realize how important this cause is."

The event launched Feeding America's partnership with The Cheesecake Factory in a 30 cities in 30 days bus tour across the country to help mark September as Hunger Action month.

"It's just nice to let people know that there is nothing to be ashamed or embarrassed about," Arquette added. "There's enough tragedy out there already. We should all be doing whatever we can."

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