Future's Here: Dan Brown Kindle Sales Top Hardcover

09/17/2009 at 02:20 PM EDT

Future's Here: Dan Brown Kindle Sales Top Hardcover
Dan Brown
Wendell Teodoro/WireImage
Here's something to get conspiracy theorists buzzing: Dan Brown fans would rather read his latest thriller on a screen than on the paper page

According to sales figures for the The Lost Symbol, the latest in the Landon series the author of The DaVinci Code, the Amazon e-book version of the 528-page tome is outselling the hardcover edition since it was released to the public Tuesday.

And that's not peanuts – the book has already broken Barnes & Noble's one-day adult-fiction sales record.

Of course, as with every Brown plot, things aren't all that they may seem, and there are other factors to consider, including the Kindle version's $9.99 price versus the hardcover's $16.17, as well as the possibility that market for the hardcover has already been saturated, as PaidContent.org points out.

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