Billy Mays Halloween Costumes Get Family Endorsement

Billy Mays Halloween Costumes Get Family Endorsement
Billy Mays
Jeffrey Ufberg/WireImage

10/24/2009 AT 07:30 PM EDT

The son of legendary pitchman Billy Mays, who died in June, has an unlikely message for those macabre souls who plan to dress up as his father for Halloween: Go for it!

Billy Mays III, who recently launched a Web site called Where's Billy Mays? to honor his father's legacy, has even decided to hold a Hallow-clean Contest in which he's asking people to send in photos of themselves dressed as his dad for Halloween. He'll select three winners to receive various Billy Mays goodies as prizes.

While some might see the contest as inappropriate, even tasteless, Mays's consistent message on his Web site is that people shouldn't take everything so seriously, particularly themselves.

"All I'm trying to do is spread some positivity out there in the world," he writes. "Couldn't hurt, could it?"

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