Selena Gomez & Paris Hilton Join the Custom Cupcake Craze

Selena Gomez & Paris Hilton Join the Custom Cupcake Craze
Selena Gomez
Gilbert Flores/Celebrity Photo

updated 02/19/2010 at 01:55 PM EST

originally published 02/19/2010 02:05PM

Cupcakes – they're sweet, indulgent and totally customizable!

During her recent visit to New York City, Selena Gomez received a personalized treat from Crumbs Bakery: Two dozen cupcakes covered in pink, light purple and red Skittles, which she enjoyed before an appearance on Late Night with Jimmy Fallon. As for the cake itself, Gomez received six flavors, specially designed for Valentine's Day, including vanilla and chocolate-filled cupcakes, topped with pink, red or white icing and the candy.

The same week in Hollywood, Jessica Biel and three girlfriends dug into the bakery's holiday-flavored cupcakes (sans Skittles) after premiering her romantic comedy Valentine's Day. And her costar Jennifer Garner, who was chatting all night in the VIP section with Biel at the premiere's afterpary, took some festive treats to-go for her daughters, Violet and Seraphina.

Party Favors

And cupcakes aren't just a favorite premiere snack. Recently, Kate Beckinsale stopped into L.A.'s Yummy Cupcakes to buy a variety to bring along for a party. The actress was joined by her director husband Len Wiseman, and the two handpicked flavors for their guests. And Paris Hilton, who just rang in her 29th birthday at L.A.'s Tea Room with beau Doug Reinhardt and close friends and family, had an untraditional birthday cake with sparklers. The heiress's boyfriend picked up a gigantic, bubble gum pink treat from The Great Dane Baking Company in Los Angeles.




Flavor of Choice?

Another couple, Katy Perry and fiancé Russell Brand, celebrated their engagement by splitting a cupcake from Crumbs bakery. Their flavor of choice? Red velvet, which, according to a source at the bakery, is a celebrity favorite. Among the stars who have ordered the flavor recently: Chace Crawford, Justin Timberlake and Lauren Conrad, who split a giant one with her party guests at her 24th birthday bash inside the Hollywood Roosevelt Hotel recently.

Reporting by Lisa Ingrassia

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Paris Hilton's 29th birthday cupcake

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