POLL: New Tiger Woods Ad Moving or Manipulative?

04/08/2010 AT 10:55 AM EDT

The controversy continues for Tiger Woods, with a new ad unveiled on Wednesday that appears to be an eerie scolding from the grave from his late father, Earl.

During the 30-second Nike ad, Earl Woods says, "I want to find out what your thinking was, I want to find out what your feelings are, and did you learn anything," as the camera moves closer toward a silent, somber Tiger, wearing a Nike cap. The spot is in black-and-white.

According to officials from Nike, one of the few sponsors that did not abandon Woods following his infidelity scandal, the ad will run only for a short time on ESPN and the Golf Channel.

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