Old Spice Guy Isaiah Mustafa Scores TV Deal

06/15/2010 at 01:00 AM EDT

Anything is possible when you smell like Old Spice and not a lady. Just ask Old Spice guy Isaiah Mustafa, who has signed a talent deal with NBC.

"We felt he was a piece of talent worth developing. He's an attractive guy who's just as funny and charming," NBC Universal casting executive VP Grace Wu tells Variety.

Mustafa's Old Spice commercial has attracted more than 10.5 million views since it first launched on YouTube – and even snagged airtime during the Super Bowl.

Mustafa, known as "The Man Your Man Could Smell Like," will audition for several current NBC shows, as well as new ones. According to Variety, he'll take a first crack at sitcoms, although he may make his way to other shows like Chuck or the upcoming Love Bites.

"I grew up in that Cosby Show, Family Ties era, and kept that going even through college with Seinfeld and Friends," he says. "To me, they controlled comedy and dictated my life on Thursday nights. And I think that's my strength – doing comedy."

The former NFL player previously appeared on Ugly Betty, Days of Our Lives and Castle. –Alison Schwartz

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