03/07/2008 at 12:00 AM EST
• Simon Cowell turned down
$2 million to be the British spokesperson for Viagra, saying there's nothing wrong with his "pitch."
• Emeril Lagasse
will star in Emeril Green
, a healthy cooking show
to be filmed entirely on location at a Whole Foods market. It sure beats Emeril, Extra-Crispy
, which was to be filmed in a fried chicken restaurant.
• Fans of the gay romance on As the World Turns
have started a letter-writing campaign
to have the two characters kiss on screen. The couple hasn't smooched since September, which is about as believable as anything else you'll see on a soap.
ABC is developing a High School Musical
-themed reality competition
, which will kick off with a nationwide talent hunt and then follow winners as they study at a music conservatory. So it's just like The Pussycat Dolls Present: The Search for the Next Doll
Stewart Cook/Rex USA