10/05/2010 at 02:00 PM EDT
Watch out, Paris Hilton
. You've got competition for best foamy bathing video.
Conan O'Brien seductively sprays and scrubs his (fully clothed) body with a soapy sponge in a funny promo for his new upcoming TBS talk show Conan
. It's a silly homage to the heiress's sexy car wash commercial for Carl's Jr. fast-food outlets, but does raise a question: