"Hit songs are the backbone of the music industry, and as a publisher, nothing excites me more than finding new songwriting talent," DioGuardi says. "I am happy to be a part of a show that helps up and coming songwriters pursue their dreams, while giving the public a look into the creative process."
Jewel will host the show and help judge the competition, along with a music executive and celebrity guests. Going Platinum starts taping this month and will premiere in 2011.
The show will follow 12 musicians as they write music and lyrics for different genres, from hip-hop to love songs to dance tracks. The winner will receive a $100,000 prize, as well as music-publishing and recording deals.
A source familiar with the show says it's a good fit for DioGuardi because "at heart, she's a songwriter. Idol was performance-driven. This isn't just about finding the next big singer – it's about finding a hit maker, and she loves to nurture talent."