Hugh Hefner Introduces Girlfriend No. 2

UPDATED 06/27/2011 at 08:05 PM EDT Originally published 06/27/2011 at 06:55 PM EDT

Hugh Hefner, Shera Bechard Dating
Shera Bechard and Hugh Hefner
PR Photos; Richard Young/Startraks
Crystal Harris who?

While Hugh Hefner's ex-fiancée has been busy party hopping and frolicking poolside, the Playboy mogul, 85, has wasted no time lining up fresh lady loves.

Just a few days after calling his new "best girl" Anna Sophia Berglund, "one in a million," Hefner announced an additional gal pal, who he calls "darling."

"Shera [Bechard] is both our November 2011 Playmate & my new girlfriend," Hef Tweeted Monday to an inquiring follower.

Bechard, 27, is a Canada native who starred in the 2009 thriller Sweet Karma, playing a mute Russian girl.

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