Nicole Richie and Jessica Simpson
Jeffrey Mayer/WireImage; INF
07/08/2011 at 07:30 AM EDT
She's a mom
and a fashion designer
, so it's only logical – Nicole Richie
will serve as a celebrity mentor on the new NBC series Fashion Star
Joining Jessica Simpson
, who announced her role
on the show last month, menswear designer John Varvatos and host Elle Macpherson, Richie, 29, will work with aspiring fashionistas as they compete for a chance to win a multi-million dollar contract to jumpstart their own brands.
"Jessica, Nicole, John and Elle make the most exciting team we have ever worked with on a reality television show," executive producer Ben Silverman says. "We are thrilled to feature such an extraordinary group of mentors and designers."
In her style career, Richie has launched a House of Harlow jewelry collection, footwear, eyewear and handbag lines, a ready-to-wear women's collection and a Pea in the Pod maternity line.