The Bachelor

Ben Flajnik: The New Bachelor?

08/24/2011 at 06:50 PM EDT

Ben Flajnik May Be ABC's Newest Bachelor
Ben Flajnik
Craig Sjodin/ABC
Will Sonoma winemaker Ben Flajnik be named ABC's new Bachelor? A new season is slated to start production next month and sources tell PEOPLE the 28-year-old is the show's top choice.

A Bachelor spokesperson declined to comment, telling PEOPLE that the network "will officially announce the new Bachelor during the September 12 Bachelor Pad finale."

Sources close to the show confirm that Flajnik has indeed been in talks with the reality dating show despite having his proposal rejected by Ashley Hebert on The Bachelorette season finale.

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