08/24/2011 at 06:00 PM EDT
Will Sonoma winemaker Ben Flajnik
be named ABC's new Bachelor
? A new season
is slated to start production next month and sources tell PEOPLE the 28-year-old is the show's top choice.
spokesperson declined to comment, telling PEOPLE that the network "will officially announce the new Bachelor during the September 12 Bachelor Pad
Sources close to the show confirm that Flajnik has indeed been in talks with the reality dating show despite having his proposal rejected
by Ashley Hebert on The Bachelorette