09/29/2011 AT 10:00 AM EDT
A solo David Beckham
launched his new fragrance, Homme,
atop L.A.'s Thompson Beverly Hills Hotel, and the soccer stud worked the room. After sampling a signature cocktail, Beckham chatted up guests who snacked on dishes such as smoked salmon tea sandwiches and grilled baby lamb chops from rooftop club ABH's new menu. All the guests got a gift bag – featuring the fragrance – to take home.