Stephen Colbert Enters South Carolina Primary
Stephen Colbert announced his bid for "candidacy for the president of the United States of South Carolina" on Thursday's The Colbert Report, the satirical Comedy Central news show on which he poses as a conservative political pundit.
Colbert, 47, is polling at 5 percent in his home state, ahead of longstanding candidate Jon Huntsman.
The TV host's previous attempt to get on the ballot in South Carolina, for the 2008 election, was blocked by Democratic Party officials.
"I don't know if I can put myself through that again," he said on Thursday's broadcast. "Clearly, it's a tough decision. I would not want to be in my shoes ... but I am."
In terms of position, Colbert says he is situating himself as a "Mitt-ternative," against Republican frontrunner Mitt Romney.