When he walked onto the stage to help accept the Best Picture award for The Artist, the adorable Jack Russell terrier wore an eye-catching collar custom-designed for him by Chopard.
The collar features a black satin bow tie and a charm made of 18 karat yellow gold inscribed with his name. The piece will be auctioned, and the proceeds will benefit The Amanda Foundation, an animal rescue organization.
"I was completely charmed by Uggie's role in The Artist," said Chopard co-president Caroline Scheufele. "Knowing that Uggie is a rescue dog, it inspired me to create a unique piece to benefit an important cause."