Imitation may be a form of flattery. Still, NBC might not be too flattered by Fox's new dating show.
The latter network has begun promoting an upcoming reality competition called The Choice, modeled quite blatantly on NBC's The Voice – but with romance instead of singing as the focus.
"Four celebrities ... blind auditions ... spinning chairs ... but ... it's not what you think," said a promo (above) that aired Wednesday during American Idol.
The format, in which people question and choose their dates without being able to see them, recalls The Dating Game, which began in the 1960s. The difference here is that celebrities will be the bachelors and bachelorettes doing the questioning.
Cat Deeley, host of Fox's So You Think You Can Dance since 2006, will host the new show as well. The participating celebrities have not yet been announced.
"There hasn't been a new [dating show] hit since The Bachelor, and there hasn't been an in-studio one that's worked since The Dating Game 30 years ago," Fox's Mike Darnell tells EW.com. "I was thinking about how to do a blind-date show without using a wall or blindfolds, and the spinning chairs seemed like a great way to do it."
Darnell adds, coyly: "The Choice seems like an obvious title because you have to make a choice. I'm just now realizing it rhymes [with The Voice]!"
The Choice will debut June 7. There will be a total of six one-hour episodes this summer.