Helen Gurley Brown, Iconic Editor of Cosmopolitan, Died at Age 90
08/13/2012 AT 03:00 PM EDT
An outspoken advocate of women's sexual freedom, Brown clashed with both feminists and conservatives as she helped usher in the sexual revolution of the 1960s with her monthly magazine that became the bible for "fun, fearless females."
"Helen Gurley Brown was an icon. Her formula for honest and straightforward advice about relationships, career and beauty revolutionized the magazine industry," said Frank A. Bennack, Jr., CEO of Hearst Corporation.
"She lived every day of her life to the fullest and will always be remembered as the quintessential 'Cosmo girl.' She will be greatly missed."
Brown died at McKeen Pavilion at New York-Presbyterian Hospital/Columbia after a brief hospitalization, according to the Hearst Corp.
Sex and the Single Girl, published in 1962 and spent more than a year on the bestseller lists, encouraged women to take pleasure in sex and enjoy their work and relationships even if they weren't married.
She headed Cosmo from 1965 to 1997, delivering a magazine known for its risqué cleavage-baring cover photos and blunt and sassy headlines about "how to find a man, keep a man and be sexually fulfilled along the way."