"For me, this is the one day for us all to get together and shout about the importance of food education and the need to share and pass on food knowledge and cooking skills," says Oliver, who's designated May 17th as Food Revolution Day.
"This is an opportunity to build better relationships with great food, whether that's hosting a big event like a farmers' market or a small dinner for your mates and cooking everything from scratch," the British chef, who promotes healthy eating through his TV shows and best-selling cookbooks, tells PEOPLE.
"It's about giving people the knowledge and confidence to cook using fresh ingredients," he says, "and to make better choices about what they feed themselves and their families."
To mark the day, communities around the world will take up Oliver's mission with cooking demos, school fundraisers and much more. You can learn more about the worldwide events on the chef's official website. Or, if you feel like it, you can make a new recipe at home – like Chef Oliver's popsicles.
"These yogurt pops are great alternatives to sugary lollies found in regular stores," says the chef. "They will satisfy anyone with a sweet tooth regardless of age."
Jamie Oliver's Yogurt PopsMakes: 6 (4-oz.) pops
2 small ripe bananas, peeled and sliced
1½ cups frozen strawberries or 1 cup frozen blueberries
2 cups non-fat plain yogurt
2 tbsp. honey
1. Combine bananas and remaining ingredients in food processor or blender; process until smooth.
2. Divide mixture evenly among 6 plastic molds or small paper cups. Freeze pops 10 minutes; insert popsicle stick or small plastic spoon into center of each. Freeze pops at least 3 hours or until frozen solid.
3. Run each mold under warm water. Gently pull each pop from mold or peel paper away. Serve immediately.
(Adapted from original recipe.)