Kim Kardashian and Kanye West
06/24/2013 at 09:00 AM EDT
Even before their daughter North was born
, Kanye West
began to change for his girlfriend, Kim Kardashian
As the couple's relationship progressed, the usually private 36-year-old Grammy winner made several appearances on Kardashian's show, Keeping Up with the Kardashians
, an interesting move for an artist who exiled himself to Paris to record his latest release, Yeezus
"Oh, that's just all for love. It's simply that," West tells W magazine
. "At a certain point, or always, love is more important than any branding or any set of cool people, or attempting to impress anyone. Because true love is just the way you feel."
On Kardashian's end, love meant experimenting with clothing designers
suggested by her fashion-forward beau
– though the choices drew harsh criticism from many.
"Nobody can tell my girl what to do," he says. "She just needed to be given some platforms of information to work from."
"For her to take that risk in front of the world, it just shows you how much she loves me. And how much she actually loves the opportunity to learn," West says. "You got, like, a million companies saying 'This is impacting your brand! This is impacting your fans! And blah blah blah.' But she still sees this light of beauty."