"I just crash landed at SFO," he posted Saturday. "Tail ripped off. Most everyone seems fine. I'm ok. Surreal."
The Samsung executive, a passenger on the Asiana Airlines flight that crashed at San Francisco International Airport killing two and injuring dozens, captivated the Internet with his updates of the harrowing experience, including a photo of the burning Boeing 777 jet.
Each post brought exponentially more followers – more than 18,000 by Saturday evening – for the self-described "Consumer Internet/Digital Media guy. Father, All-American Korean, Virginian and converted NYer, frequent flier, Vikings fan, squash player, pensive optimist."
Flight 214 from Seoul, South Korea, crashed while landing, forcing passengers to jump down the emergency inflatable slides to safety. Television footage showed the top of the fuselage was burned away and the entire tail was gone. One engine appeared to have broken away. Pieces of the tail were strewn about the runway.
"Fire and rescue people all over the place," Eun Tweeted. "They're evacuating the injured. Haven't felt this way since 9/11." He then asked friends, "pls don't call right now. I'm fine. Most people are totally calm."
After reporting that the "majority of passengers seem OK," he wrote: "At terminal now. Very grateful I'm ok. ... Just went through customs. Adrenaline rush is subsiding. Just trying to process all this."
For updates on the crash go to TIME.com
KTVU / Reuters / Landov