A private moment played out quite publicly for Matt Lauer and Al Roker on Wednesday, as they got prostate exams live on NBC's Today show to help spread the word about the importance of regular checkups.
"It doesn't hurt at all," said Lauer, 55, of the rectal procedure, which took place behind a closed door at Lenox Hill Hospital in New York as cameras waited outside.
"Is it the best 34 seconds of your life? Probably not. But if in 34 seconds a [doctor] can detect something that might save your life, what are we talking about?"
Lauer, 55, and Roker, 59, were expected to wear microphones and have their faces on camera during the exams, the Daily News reported, but in the end, that was apparently a bit too personal.
The exam is "not comfortable," Roker admitted. "But it's certainly, obviously doable."
"I think a lot of guys are also concerned about the embarrassment factor of it, so my advice would be find a doctor you're very comfortable with," Lauer added. "That embarrassment factor is not going to be an issue."
Urologist Dr. David Samadi said Lauer's prostate looked good, and Roker's was "a little enlarged, but it's not terrible."
"I feel a certain sense of relief, if you will," Roker said. "It really is all about knowing."