One of the greatest songs of all time now has a music video to match.
Bob Dylan's "Like a Rolling Stone" was released in 1965, a full 16 years before the invention of MTV – which only made it all the more shocking when the music legend
premiered an interactive music video
for the song Tuesday.
Produced by interactive video studio Interlude
, the clip mimics a television set, giving viewers a choice of 16 "channels" to watch the video on. Each channel mimics what you'd find on a real TV – there are cartoons, sports, an ersatz BBC, even a special version of The Price Is Right
– except for one crucial fact: Everyone who appears on screen is lip-syncing along to the Dylan classic.
Interlude CEO Yoni Block told Mashable
that the company plans to add additional channels later, but right now, the original 16 will do just fine.