Rube Goldberg Machine + Beastie Boys + Inspiring Girls = Awesome

UPDATED 11/20/2013 at 10:20 AM EST Originally published 11/20/2013 at 08:00 AM EST

GoldieBlox is a toy company founded by Debbie Sterling, a Stanford engineer who's not impressed with the current offerings in the girl's toy aisle. So she decided to do something about it.

That "something" involved a) launching GoldieBlox, an interactive book series and construction set starring Goldie, a young girl inventor; and b) making this awesome ad, in which three young girls create an incredible Rube Goldberg machine to change the channel on a television set showing a typical "girl toy" commercial.

The machine is definitely amazing, but our favorite part of the ad might be its script-flipping inversion of the Beastie Boys' insanely-catchy-if-kind-of-noxious song "Girls," rewritten with some incisively feminist lyrics and sung by one of the video's stars, Raven.

"It's time to change / We deserve to see a range," Raven sings. "'Cause all our toys look just the same / and we would like to use our brains." Amen.

Your Reaction

Follow Us

On Newsstands Now

Lupita Nyong'o: Most Beautiful!
  • Lupita Nyong'o: Most Beautiful!
  • Chelsea Clinton is Pregnant!
  • Exclusive Royal Tour Diary

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine

blog comments powered by Disqus
Advertisement

From Our Partners

Watch It

Editors' Picks

From Our Partners



Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters