12/03/2013 at 12:30 PM EST
Most people's Black Fridays
involve frantically throwing money at merchants
, but last Friday
, a few lucky Mall of America patrons were the ones being pelted with currency.
As a trio of vocalists sang "Let It Snow," Serge Vorobyov, aka Serge the Car Hauler, lobbed $1,000 in dollar bills on the assembled crowd from the top of an escalator. He stamped each of the bills with the URL for his YouTube
channel beforehand, which is a pretty effective form of marketing, we suppose. However, he did receive a security citation for his actions, which may offset the net gain from traffic to his account.
Vorobyov later posted a video clarifying his actions. He noted that he's had "a really tough year," and has gone through "a horrible divorce."
"… I thought I'd just spread some holiday cheer, be positive, and kind of pay it forward," he said
If nothing else, his timing is excellent: We wonder if "Let it snow" will become the new "make it rain."