Attention: Joey Fatone Is Doing Hair Loss Infomercials Now

12/06/2013 at 12:00 PM EST

When you think of Joey Fatone, what's the first thing you think of? His performance during the 'NSYNC reunion at the VMAs? His Dancing with the Stars run?

Well that's all about to change – and Fatone is the one leading the charge. The 36-year-old is coming clean about his struggles with hair loss, and he's doing it in a big way, as the latest spokesperson for hair restoration system Bosley.

Appearing in the brand's latest infomercial, the crooner displays photos of his hair before and after he began using the system, saying, "There's a side of me that most people weren't aware of. You know why people don't know me like this? Bosley."

Providing backup to Fatone in the ad is former Brady Bunch star Christopher Knight, who claims that Bosley "might be the best kept secret in Hollywood." While we can't really speak to that point, what we will say is that with no further 'NSYNC performances on the horizon, we look forward to seeing Fatone more regularly on late nights and early weekend mornings.

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Attention: Joey Fatone Is Doing Hair Loss Infomercials Now| Joey Fatone

Justin Timberlake in Inside Llewyn Davis

Courtesy CBS Films / Youtube





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