"There's something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day ... It just feels right!" he wrote on his website, Life + Times.
Bey and Jay have long voiced their obsession with the number 4, which has been a recurring motif throughout their lives, as seen in their birthdays, wedding date and even the name of their firstborn. In fact, it's hard not to notice how the release date of Bey's new album – the 13th of December – adds up: 1+3=4.
But those aren't the only instances of the couple's connection to the number 4. Check out these other examples.