Tewksbury, Mass., locals were in for a treat on Friday when they strolled their neighborhood spot, only to find none other than Beyoncé picking up her secretly dropped album from the store.
Just a couple hours before headlining The Mrs. Carter Tour at the TD Garden, Queen Bey headed to the suburb about 20 miles northwest of Boston, where she took over the store intercom.
Blue Ivy's mom made the following announcement for shoppers, caught on video (above) to the sound of cheers: "It's Beyoncé. I stopped by the store today because my record just arrived. I want to send everyone a little gift. For everyone in the store right now, the first $50 of your holiday gifts are on me. Merry, merry Christmas from Beyoncé."
Her contribution to the 750 customers made for a total of $37,500 in gift cards, according to a rep for the singer.
Clad in a blue dress and black leather jacket, Beyonce pushed a shopping cart around the store and interacted with shoppers and employees, and even did a little shopping. She had several items, including a doll and pink toys, in her cart, as fans trailed.
Beyonce also bonded with a little girl in the store, and chatted with the blonde toddler while holding her in her arms.
"It really was fun," said one employee. "I was just glad I was here."