Joanna Lumley and Gordon Ramsay
Tim P. Whitby/Getty; Invision/AP
01/16/2014 AT 06:30 AM EST
They may make for strange bedfellows, but Absolutely Fabulous
star Joanna Lumley and celebrity chef Gordon Ramsay
, along with iconic model Twiggy and others, are linking elbows to salute a favorite place of theirs: London – all in a great new effort to welcome tourists to the British capital.
The promotional campaign, unveiled by London + Partners on VisitLondon.com
early Thursday, is part of a concerted effort to keep London in the minds of travelers after the past two banner years brought the Summer Olympics
, the Queen's Jubilee Fest
and the birth of Prince George
Lumley, who was actually born in India, first arrived during the Swingin' '60s. Says the actress: "I've lived in London for certainly 45 years and every single day, I see another road or alley, or close or garden that I have never seen before."
Lumley can also be seen with Leonardo DiCaprio
in the current The Wolf of Wall Street
. The two even share a comical moment in a scene set in a London park
, where each thinks the other is hitting on him and her.
In real life, Lumley says: "Holland Park is one of the best-kept secrets in London. … It has duck ponds and peacocks, which roost in the trees. There are tulips in springtime and camellias coming out before the snow has disappeared. It's a fantastic place."
Fans of Ab Fab
– which is soon to be a movie, The Wrap
recently reported – will also remember that Lumley's on-screen sidekick, Jennifer Saunders
(as Edina Monsoon to Lumley's Patsy Stone), lives adjacent to Holland Park.
As for Ramsey, not surprisingly, he touts London for its often-maligned cuisine.
Besides raving about the curries to be gotten on the city's Brick Lane, he says, "Shall I let you in to the ultimate London secret? The best place for the ultimate fry-up is the 24 hour café on Fulham Road called Vingt-Quatre – to me this is to die for."
Adds the opinionated master chef: "There is nowhere better anywhere in the world to eat than in London."