What you're looking at is behind-the-scenes footage of Kia Motors' Super Bowl commercial, which stars Laurence Fishburne as his inscrutable character from the Matrix trilogy, Morpheus.
The 60-second ad is lovingly filled with nods to the films. Morpheus tells customers, "Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again," as the car drives through various sets from the movies.
If you had taken us back to 1999 and said that Morpheus from The Matrix would be selling Kias in 15 years, we'd probably have responded with one of Keanu Reeves's lines from the film: