San Francisco Radio Station Plays Nelly's 'Hot in Herre' for 3 Days

Nelly's 'Hot in Herre' Played on Endless Loop by San Francisco Radio
Nelly
Larry Marano/Getty

03/17/2014 09:45AM

To commemorate its format change from Latino to "hot" hip-hop and pop programming, San Francisco's 105.7 radio station began playing Nelly's deathless ode to high temperatures and nudity, "Hot In Herre," on repeat at 3 p.m. Friday.

The practice isn't anything new: Radio stations do this sort of thing in preparation for a content change all the time: A station in Austin, Texas, even used "Hot In Herre" for its own format change in 2003.

But social media played a large part in the spread of this particular stunt. The #Nelly1057 hashtag was recirculated endlessly on Twitter, and became one of the trending stories of the moment.

Yet sadly, even the hottest things must come to an end: The stunt will stop Monday at 5 p.m. PST.



Hitting the sweet spot of millennial nostalgia and social media savvy worked out well for Hot 105.7: A beloved, but kind of absurd, song on an endless loop brought eyes (and presumably ears) back to a format that sorely needs them.



Like us on Facebook for more stories like this!


Share this story:

Your reaction:

blog comments powered by Disqus
advertisement

From Our Partners

From Our Partners