It's never too late to play with dolls -- even your very own. At FAO Schwartz in New York City on Wednesday, "Days of Our Lives" star Deidre Hall celebrated the launch of a doll made in the likeness of her popular soap character, Marlena Evans. Her in-store appearance served as a benefit for a favorite charity, P.A.T.H. (People Assisting the Homeless); for each doll purchased (retail price: $40), $5 was donated to the cause. "We didn't have money for dolls when I was a kid," the Emmy-winning actress told PEOPLE Online. "So this is a real treat." And she says the doll isn't just for show. "I do have one at home," she said. "I've combed her hair and I've cut her hair and I'm seeing if I can find some clothes for her. This is fun!"