CBS Rejects Christian Ads for 'Jesus'

09/21/1998 at 12:00 AM EDT

CBS has reportedly rejected advertising from a Christian Web site that sought to air commercials during the "Jesus" miniseries airing on Sunday and Wednesday. The site, www.iBelieve.com, wanted to purchase $450,000 in commercial spots during the "Jesus" miniseries and also during CBS's high-rated series "Touched by an Angel," reports the Associated Press. CBS maintains that ads and sponsors are chosen for each broadcast and that these ads might over-commercialize the show. "We feel like the Internet start-up David standing up to the media-conglomerate Goliath," John Nardini, an iBelieve marketing executive, told AP.

Your Reaction

Follow Us

On Newsstands Now

George Turns 1: Raising a Little Prince!
  • George Turns 1: Raising a Little Prince!
  • Ryan and Eva: How They Hid Her Pregnancy
  • Jillian Michaels: Why I Left Biggest Loser

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine

Advertisement

From Our Partners

Watch It

Editors' Picks

From Our Partners