Liz Hurley's Bra-ve Front

By Stephen M. Silverman

Friday June 26, 1998 12:00 AM EDT

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Elizabeth Hurley, 35, may soon become the world's highest paid lingerie model. The Hampshire, England-born Estee Lauder cosmetics model and actress ("Bedazzled") is making headlines in Scotland, where the Glasgow-based MJM International is reportedly working to close a $4.2 million deal between it and Hurley to have her represent the firm's gel-filled Ultimo brassiere. "I can't confirm or deny the reports," an MJM spokeswoman told Reuters in the wake of wide press coverage of the negotiations. MJM was founded by former model Michelle Mone, 29, who created the bosom-boosting Ultimo after suffering the ill effects of a push-up bra that she wore to a dinner dance. Two weeks ago, she told reporters at a charity event that she was on the brink of signing "one of the most famous women in the world." Should the deal with Hurley indeed go through, the fallout to her Estee Lauder contract has so far not been reported. There have been news stories, however, that her association with the cosmetics firm could be coming to an end.