Priceline CEO MIA

updated 04/21/2004 at 12:00 AM EDT

originally published 06/12/1998 12:00AM

Perhaps the price wasn't right. But Richard Braddock, the chairman of Priceline.com, proved to be a no-show at the Aspen mansion that he rented for the holidays, reports the Associated Press. The place, reputed to be worth at least $27 million, went for a mere $18,505 a day, and in September Braddock reportedly signed a lease in which he took the place for three weeks. A member of Braddock's house staff told the AP that the chairman and his wife, Susan, opted out of the house due to a family illness. (International financier George Soros reportedly took the place instead.) The home is said to consist of five bedrooms and nine bathrooms with such extras as two swimming pools, a 15-car garage and a chaise reputedly hand-sewn from 33 alligator skins. Priceline.com, which lets consumers name their own price for airline tickets, hotel rooms, rental cars and other products, has recently seen its stock price plummet and an exodus (some not-so-voluntarily) of large numbers of its staff, including, it's been reported, its pitchman, William Shatner.

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