Lance Bass, JC Chasez, Joey Fatone, Chris Kirkpatrick and Justin Timberlake -- collectively known as 'N Sync -- appear set to be almost as visible at Super Bowl XXXV as the New York Giants and the Baltimore Ravens. The boy band is not only scheduled to deliver "The Star Spangled Banner" at the Jan. 28 (they'll be part of an entertainment package that reportedly also includes Ray Charles and Aerosmith), but the guys will also be appearing off the field, in a TV spot sponsored by the Anheuser-Busch beer people. The 30-second message, which was shot recently, hammers home the importance of parents using their influence on their children, especially when it comes to the decision of whether or not to drink. In a behind-the-scenes video of the production of the commercial obtained by PEOPLE.com, the five musicians are shown ringing a random residential doorbell, then modestly offering the advice about alcohol awareness. They say that despite how kids listen to them, it's the word from their parents that really counts. And just how camera-ready was 'N Sync? According to the video, right before the director said "roll 'em," Kirkpatrick tugged at the seat of his pants and corrected a wedgie.