Wyclef Jean: Pop Star

04/10/1998 at 12:00 AM EDT

Joining the competition between Pepsi's Britney Spears and Coke's Christina Aguilera in the TV commercial sweepstakes will be Haitian-born rap artist and guitarist Wyclef Jean, 31, who has signed on with Pepsi for his first-ever ad campaign, reports Rolling Stone on its Web site. While the women woo the teen market, Jean is set to win over urban youth cola drinkers. Details between Jean and the No. 2 soft-drink giant were not disclosed. Jean will apparently appear in two TV spots. The first is due to premiere April 16 and will show him joining other musicians on a beach in Rio. His closing words are, "Joy of Pepsi, y'all." The other, showing him in a recording studio, is set to air starting in June. Simultaneous radio and print campaigns are also slated to run, and Pepsi has reportedly agreed to sponsor Jean's 2001 concert tour.

Your Reaction

Follow Us

On Newsstands Now

Robin Roberts: How Loved Saved Me
  • Robin Roberts: How Loved Saved Me
  • Emma and Andrew: All About Hollywood's Cutest Couple
  • Prince George! More Yummy Photos

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine


From Our Partners

Watch It

Editors' Picks

From Our Partners

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters