DIED:

updated 04/21/2004 at 12:00 AM EDT

originally published 03/17/1998 12:00AM

Johnny Roventini, 88, the pint-size bellboy who became one of the best-known figures in American advertising by shouting "Call for Philip Morris" on TV shows of the '50s and '60s (including, and most famously, on "I Love Lucy"), Monday, in Suffern NY. Cause of death has not yet been determined.

Share this story:

Your reaction:

advertisement

From Our Partners

From Our Partners